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The analysis is an integral part of every business regardless of its industry. Evaluating your standing is a quintessential contributor to the success of every business. For both online or offline, regular assessment helps to uncover valuable insight about your processes, products, and overall performance. It unearths the pitfalls you need to mend and identifies affirmatives that you should continue to emphasize. SWOT expands as Strength, Weaknesses, Opportunities, and Threats. It allows a holistic assessment of your business, competitors, industry updates, and your current stature in the industry. While analyzing strengths and weaknesses reveals the inner insights, scrutinizing opportunities and threats

One thing that has been consistent in both virtual and in-person events is the demand for that wow factor. Whether you are organizing a charity event, virtual conference, employee get-together, or a fun gala, your clients always ask for an X-factor. This X-factor or wow-factor is nothing but an element that makes your event unique, fascinating, and captivating for your congregation. Over the years, event organizers have crafted an idea glut for live events. However, achieving the same mastery in the virtual territory is still a sore grape. Apart from your client, target audience, and the event’s purpose, you also have

Delivery of the content is as important as the content itself. And that stands true in the case of virtual and hybrid conferences as well. Talk to experienced event specialists, and they will tell you that the event format is one of the most critical aspects of event planning. You might pick the most relevant and burning topic and create high-quality content around it. However, if the format you choose is not appropriate, it can crash the whole event. Today, a virtual conference is a package of a myriad of sessions. You need to choose the most apropos format for each

Virtual events provide you incredible reach by taking your event to all the corners of the world. It is one of the most promising advantages of digital events that draw global businesses and eventers. But like every coin has two sides, the far-flung reach of the online events also has a different side that is quite challenging.  You certainly want to ensure the best experience for every attendee in your event. However, With an audience disseminated across boundaries, it becomes onerous to deliver to that expectation. When your attendees are from different countries, they might speak and understand diverse languages. It

Last year, the world sent through jarring times that unleashed unstoppable creativity in every field. The event industry has aced this revolutionary landscape transformation. This industry is tirelessly leading the world into a brighter tomorrow. Innovation and rapid adaption in the events have startled and inspired the world. Virtual and hybrid events have reached the pinnacle at a scintillating pace. However, some apprehensions are still making the eventers sweat. One of these challenging factors is monetizing digital events. Here we discuss some incredible and highly effective tools you can leverage to churn money from your events. Tickets Sale Tickets' sale is the biggest

After being deemed the future of the event industry by the industry wizards, hybrid events have become the hottest topic for businesses. When the devastating pandemic hit the world, it began a revolution of event virtualization. With restrictions diluting everywhere, eventers are trying to incorporate the magic of in-person events into the virtual realm. This amalgamation has triggered a mentality shift that has made events more relevant than ever. Hybrid events exploit the best of both the digital and physical worlds and create a perennial experience for the audience. This new realm of events is vastly endorsed and welcomed across the

Whether you are organizing a virtual conference, trade fair, summit, or webinar, it is bound to leave a lasting impact on your audience. If it is good, it can boost sales, help expand your professional network, or build a brand name. On the flip side, a not-so-good event can dissociate your audience and even leave them upset for wasting their valuable time. Several factors influence the result of a digital event, the event's script being one of the most crucial. It helps to keep the event organized and drives the flow. An impactful event script gives enough opportunities to interact with

Hosting an event in a virtual realm is much different from hosting an in-person one. The virtual landscape throws several challenges as you try to draw your audiences and keep them glued throughout the event. You need to address issues like audiences’ shorter attention span, possible technical breakdowns, etc.  Online events allow the attendees to boot from anywhere, including home, office, or even while traveling. Such physical environments are a plethora of distractions that make the emcee’s job even more difficult. Here are some nuggets that can help you emcee your next virtual event with perfection. The Preparation Planning is one of the

Your event's emcee is the personality of your event. A versed emcee can immediately infuse energy and warmth into your event and make it more authentic. In an environment where physical isolations are integral, a proficient host can be your savior.  Hosts can help you tie together everything about the event and connects with the audience. It provides that human-consistent correlation that every attendee looks for in a virtual event. A connection that people can relate with rely on and feel welcomed and encouraged to participate.  During the past year, the virtual became pivotal to every industry. This dramatic change in the

Virtual events have come a long way since their inception. Earlier, event organizers had apprehensions even about the acceptance of a digital event. However, in the present times, these events are omnipresent. They are not just accepted but have become a preference for businesses and eventers. With so many events occurring across the world, standing out from the crowd is the biggest challenge. Event managers have to constantly create events that deliver a memorable experience and resonate with the audiences.  Digital events are innovation-hungry. Creating an ambiance that gets engraved in the audiences’ minds is a must ace these events. Here are

Have you ever thought about what a virtual event should have to stand apart from the rest? The answer is the experience it creates for the audience. It may sound repetitive that virtual events are all about delivering the experience. However, it is never enough to explore and elaborate on this point.  A thoughtfully produced, immersive, and relatable event spawns memories that get engraved in the audiences' minds. It leaves a lasting impact and encourages the audience to return for future events. Most event producers put all their efforts into managing stakeholders and delegating responsibilities. They often overlook the paramount objective

Virtual events are only as good as the experience they provide to the audiences. Since the sudden accent of these events creating an enthralling ambiance to captivate the audience has been crucial. Most events focus on creating magnetic sessions for the event. They forget about the pre and post-event engagements that are equally important in drawing and retaining the attendees.  You need to understand that the experience begins as soon as you approach a prospect. You need to project the event in a manner that compels prospects to enroll and join the event. Once they are in, use a welcoming virtual

In the present day and age, the virtual event has become a household phrase. Businesses and event managers across the globe have become more proficient with the virtual realm than they have ever been. However, a flawless virtual event is still a goal that every eventer strives to accomplish. While the hiccups often go unnoticed, it is crucial to address them to achieve perfection. One way to create an exemplary event is extensive planning. A fastidiously defined production strategy, well-comprehended budget, and effective contingency plan are crucial ingredients you need. There is no denying that event planners plan every event squeamishly.

The rise of virtual events in the mainstream event industry is perhaps the only positive outcome of the pandemic. It has helped businesses across the world in these times of uncertainty. They could not only save revenue loss due to cancellations but also retained their audiences. Many experts from the industry consider this ascent as a revolutionary transformation and assert its sustainability. Strong belief in the promise of virtual events does not come from the forced adoption. Instead, it stems from the increasing inclination of eventers even before the pandemic. Presently, the world has realized the benefits of virtual and hybrid

The Virtual Community: Importance and Features that Help to Expand it Nearly a year ago, the pandemic pushed the entire world behind closed doors. It became inconceivable to build communities with everyone forced into isolation. And, as a result, the event industry suffered. At this juncture, event managers across the globe realized the need for adoption. They understood the importance of contributing to flattening the curve and innovating to engross people over virtual platforms. While shifting to virtual events proved to be a smart move, it still called for innovative ideas to bring people together. As virtual events rapidly mature, eventers have

The year 2020 gave several crucial lessons to businesses and people across the world. As the pandemic treed every industry, it also trained us to turn challenges into opportunities to thrive. Apart from new business models, extensive technological integration, and virtual adaptation, businesses have also learned to manage budgets differently. You must have heard your ears off about how virtual events cost much less than in-person events. The statement enticed several eventers initially. However, soon they observe a rise in the cost of these events. So, was that statement untrue? Is organizing a virtual event an expensive affair? Well! Not really.  Virtual

The recent times are the most accurate examples that affirm the age-old adage, ‘change is life’s only certainty.’ It appears to be more true now than it has ever been. Fortunately, the event industry adapted to the changes most efficiently. It amazed the world with the resilience and flexibility it has. The two linchpins that propelled the industry to new heights while all others were struggling to stay afloat. Eventers across the globe adapted to the technology-based virtual realm of events in no time. Their dedication and rapid response made the industry’s transition through these testing times comfortable and fruitful. Here

The events industry has proven its resilience and strength by being one of the fastest responders to the pandemic in 2020. As we still see no end to this virus, most businesses have accepted and embraced virtual and hybrid events. Inside studies have affirmed that the future of the industry is all about hybrid. It has emerged as a promising solution to both unforeseen stagnation and a fallback of 100% virtual. However, despite a broad acceptance across businesses, the dilemma around hybrid and virtual events continues to prevail. Questions still float around about the ability of these events to deliver results

After a year, the industry could finally get accustomed to the strict virtual format of events. And now, many incumbents from within are naming the year 2021 after hybrid events. Many eventers are rushing to label hybrid a more familiar territory. However, it would be too early to make any conclusions. Conventionally, hybrid events focused on creating the in-person experience for the audience. Addressing the virtual audience was always a secondary consideration. Live streaming of the speakers’ sessions as a bonus was the only major attraction for the virtual audience.  However, recent developments in the past year have drastically changed this orthodox

As the world unlocks, the event industry is swiftly moving towards hybrid events. The idea is to deliver both in-person and virtual experiences to the attendees. Or, at least give them a chance to choose between the two. Most people have become accustomed to the virtual environment and prefer to enjoy the events from the comfort of their homes. Nonetheless, some are still interested in stepping out to interact in the real space. The industry is rapidly adapting to hybrid settings and delivering some incredible events for both realms. However, there are some doubts about the revenue-generating capability of these events.

Virtual events have now become a part of the mainstream event industry. Even in the post-pandemic era, virtual events would stay and flourish. With easing restrictions, eventers might be bubbling to get back to physical events. However, returning to in-person events still feels difficult. Event planners are more likely to go hybrid, delivering both real and virtual experiences to the attendees.  With the industry landscape completely transformed, organizers are facing several challenges. One of the biggest deadlocks is keeping the audience engaged throughout the event. It is a mountain of a job that they have to surmount to achieve their goals. Virtual

Virtual events are both the present and future of the event industry. It is not news to anyone that these events are here to stay. Their abrupt and astonishing rise in the past year has baffled everyone from audiences to organizers. From conceptualizing, planning, and execution, every aspect of event organization has completely changed.  This transformation has also impacted the sponsors of the event. Most sponsor businesses are clueless about the potential of these events to reach their audiences. They also doubt the ability of virtual events to project their services and products to the target audience. Sponsors lack confidence in

Businesses entrust event planners and organizers with their most classified information. It is their responsibility to keep the data of your business, attendees, and other stakeholders safe from malicious intruders. However, the audacious surge in virtual events last year due to the pandemic has excited cyberattackers. In an abrupt transition, almost everyone shifted towards virtual events disregarding the attackers braced to shell them. It is crucial to understand that the primary issue leading to vulnerabilities is inadequate attention given to security. Although virtual events seem a soft target for cyberattacks, such incidences can be significantly mitigated by righteously using the technology. All

Evolution in technology has brought about never seen before changes in every industry vertical. Similar drastic changes have also been in the event industry. There has been an unparalleled degree of change in the organization and administration of events infusion of mobility. Social media introduced a new market squashing all limitations in reaching out to the audience on a massive scale. Cloud-based applications revolutionized information management, remote attendance, and engagement of the audiences. The event management landscape is altered radically with the advent and inclusion of these technologies. However, the grandest change is yet to come. It would not be wrong

It may sound cliche, but potential or threat, it is all about your perspective. Virtual events have been around for quite some time. However, they received a drastic push in 2020, when the pandemic compelled the world to switch from reality to virtual reality. The change has been colossal and disruptive. The sudden explosive of these digital events across the globe created turmoil in the industry. Most industry players were still not over the associated apprehensions associated with virtual events when the circumstances forced them to adapt to these events. Left with no other choice, they somehow started to catch up

Physical distances, bustling schedules, and now the prohibitive life due to pandemic, all these have made conventional events less feasible than ever. Virtual and hybrid events have come up to be a great way to draw the benefits of an event without dealing with distance and arrangement-related issues.  Once been an alternative format for organizing events, virtual events are rapidly becoming mainstream in the industry. These are more convenient as you do not have to worry about the event venue, food, and boarding and lodging arrangements. Also, it liberates the attendees from arranging logistics and getting stuck at the hotel or

With the rise in marketing and advertising needs, promotional events are happening everywhere. Even the hassling arrangements and restrictions due to the widespread pandemic could not impede this run of eventing. The only thing that changed is the dramatic deviation from in-person to the virtual realm. In the present times, numerous events conducted in the virtual sphere have swamped the market across the globe. However, despite this overwhelming explosion, the marketspace of virtual events is still buoyant and lucrative. As we celebrate the spring of the virtual event market, it is also interesting to know its voyage since its inception. It is

COVID-19 brought multidimensional changes in all the industries, the event management industry has been no different. As the pandemic disrupted the plans of every industry, it engulfed the events scheduled across the globe. In response, companies and organizations begin to adapt to the situation making 2020 a year of innovation. As the organizers shifted to this new medium to deliver a realistic experience to the audience, a wave of virtual and hybrid events began.  While this transformation breathes life into the event industry, it also brought about several challenges. The number of virtual and hybrid events conducted have doubled last year and

Virtual or hybrid events are challenging, and finding the right partner to organize them can mean the difference between success and failure. The sudden outbreak of the pandemic and stringent lockdowns forced the companies and institutes to switch to virtual events quickly. As a result, many events ended in below-satisfactory outcomes. Now businesses have enough time to contemplate their needs and expectations from such events. They can take time and extensive deliberation to team up with the right partner who understands their needs and priorities.  Here are some points to ponder while drafting the RFP and combing the ideal virtual or hybrid

The COVID-19 pandemic hit a severe blow to the event industry. The coronavirus was spreadingat a scintillating pace as the people gathering at events were infecting others in large numbers. Itmandated the cancellation of all the events and meetings worldwide and forced people behindclosed doors. Even in these testing times, the tech industry was quick enough to comprehend the situation. Theindustry derived the solution in the form of virtual and hybrid events. In no time, organizationsembraced these solutions and switched their events and meetings to virtual platforms. Virtual platforms propelled event developers to innovate, create, and organize events that peoplecan attend from