Common Misconceptions About Hybrid and Virtual Events
The events industry has proven its resilience and strength by being one of the fastest responders to the pandemic in 2020. As we still see no end to this virus, most businesses have accepted and embraced virtual and hybrid events. Inside studies have affirmed that the future of the industry is all about hybrid. It has emerged as a promising solution to both unforeseen stagnation and a fallback of 100% virtual.
However, despite a broad acceptance across businesses, the dilemma around hybrid and virtual events continues to prevail. Questions still float around about the ability of these events to deliver results equivalent to the in-person ones. Here we attempt to understand and address some domineering misconceptions and endow the best solutions for them.
Technology makes them faster and easier, but virtual events still need significant planning.
There is no denying the fact that technology simplifies and accelerates things. However, It is also unrealistic to assume that virtual events need no planning and can go air immediately. Most event professionals fail to engage the technology to its best capacity and do not give enough time to planning. As a result, their events end up being amateur and deliver anticipated outcomes.
Eventers should take some time to understand the platform they are using. They have to establish an equilibrium between expectations and technology tolerance. Comprehensive understanding and thorough planning create a solid bedrock for an impactful virtual event that guarantees audience retention and effective branding.
The virtual portion of the events does much more than just amplifying the reach.
Hybrid events can incredibly club the energy of face-to-face events and the power of virtual events. The power that predominantly expands your reach but is not limited to that. In no time, the virtual portion of the events has outgrown its rudimentary resolve of taking your event across geographical boundaries.
It allows you to create a completely tailored experience for your attendees and drive them to return for more content and purchases. It is now a de rigueur part of the marketing strategy of businesses. It has grown to deliver more expediency than other conventional methods.
Despite slightly low attendance, virtual events can still manage to succeed with on-demand content.
Even an attendance as low as 50% does not mean that your virtual event is a failure. Unlike in-person events, virtual and hybrid events continue contributing to returns even after they are over.
Many people register for your event, knowing that they cannot make it to the event. The reasons can be myriad such as time zone difference, a packed schedule, etc. However, they still want access to the content of the event. You can offer the content on-demand to such audiences and reap the benefits of their connection even after the event is over.
A balance between expansion and exclusiveness is crucial to hybrid events.
The physical element of a virtual event delivers an exclusive experience that is only possible with face-to-face interactions. It makes the audience feel special as they access something that no one else can. Such unique and privileged experience helps in marking an impression and ensuring an enduring brand relationship with them.
On the flip side, the virtual component has the power to bring together people with similar beliefs. It makes the geographic and demographic differences irrelevant. You, as an event planner, need to understand your goals. You have to deliberate which aspect you want to be more dominant in your event and create the right balance.
Virtual and hybrid events need different approaches for sustainability
With no papers involved and no travel, virtual events almost eliminate the event waste. However, you need a different approach to make your hybrid event sustainable. Such mixed events involve physical elements where the attendees meet in person. These events cannot waive the need for travel.
However, you can look for a venue that has sustainable infrastructure. Choosing gifts that are ecological and made of recyclable material is also a great way to enhance the sustainability of your hybrid event.