Is the Evolution of Virtual Events a Threat to Traditional Event Organizers?
It may sound cliche, but potential or threat, it is all about your perspective. Virtual events have been around for quite some time. However, they received a drastic push in 2020, when the pandemic compelled the world to switch from reality to virtual reality. The change has been colossal and disruptive.
The sudden explosive of these digital events across the globe created turmoil in the industry. Most industry players were still not over the associated apprehensions associated with virtual events when the circumstances forced them to adapt to these events. Left with no other choice, they somehow started to catch up with the flow.
Some event organizers are still stuck with the traditional events are feel threatened by this evolution. They fear being engulfed by the erupting technology. On the flip side, others see new opportunities and promise in the change.
The debate on the potential and menace of virtual events mostly ends open-ended. So let us contemplate the topic rationally. Let us try to delineate the pros and cons that could lead us to a reasonable conclusion.
Is it all about VR?
The rise of virtual events attributes to the ascent of virtual reality technologies. There is no denying that VR is a big thing in the present times. With dominant industry players and incumbents such as Apple investing in the technology, it is on its way to get bigger.
VR has established itself in almost every domain, and the event industry is no exception. Apart from keeping up the momentum during the pandemic, it has brought numerous benefits for all players. With the growing availability, affordability, and awareness of VR and AR, an increasing number of businesses are propelling towards these opportune technologies.
The increasing mainstream infusion of these technologies affirms that these are here to stay and slay soon.
The Promise in Virtual Events
From businesses to event developers and from supporters to sponsors, virtual events have something in store for everyone. Here are some areas where these events prove to be luring and lucrative.
The eventers and attendees can forget about acquiring floor space, arranging for boarding, security, food, and logistics. Instead, all you need to do is buying server space and steer your creatives. Reduced needs significantly slash down the expenses for all the parties involved.
Secondly, you can reach a wider audience across borders. Physical distance, travel restrictions, state law differences, etc., can no longer impede your run. Venue capacity is no longer a barring factor. These events can take place anywhere, everywhere.
Are These Events Compelling?
While virtual events are beneficial in many ways, there is no answer to the human and emotional aspects. Nothing can match the engagement and relationship building that face-to-face interaction can achieve. Imagine the joy you feel after completing an event and enjoying the fruit of hard work with your teammates around. You can never taste this joy by superficial virtual interaction.
These pointers reflect the strong valid possibility of people drifting towards physical events once those are feasible again. The flair for a physical humanly synergy is likely to be the biggest challenge for virtual events in the times to come.
Only time can tell which side of the court the ball will land. However, in the meantime, two things are certain. First, virtual events are going to stay, at least in parallel to physical events. And second, a combination of traditional expertise and inventive technical proficiency will dominate.